Email marketing guides

Practical guides on email infrastructure, deliverability, and marketing for established sending programs.

Infrastructure

Amazon SES vs SendGrid: which is better for email marketing?

They solve different problems. Here is what that means in practice.

Infrastructure

Amazon SES pricing explained: what 10k, 100k, and 1M emails cost

The structure is simple. The total cost of a real sending program is not.

Email Marketing

Can you use Amazon SES for email marketing?

Yes -- but not directly. Here is what you need above it.

Deliverability

Dedicated IP vs shared IP for email marketing

Dedicated IPs are not automatically better. Here is what actually drives the decision.

Comparison

Mailchimp vs Aledamail: which is right for you in 2026?

Mailchimp charges for every contact whether they open your emails or not. Here is how the two platforms compare on price, features, and deliverability.

Fundamentals

What is SMTP? A plain-English guide for non-developers

Connecting a sending server takes under two minutes and requires zero coding. Here is what SMTP actually is and how to set it up.

Deliverability

Hard bounce vs soft bounce: what they mean and what to do

They are not the same problem and do not have the same solution.

Deliverability

SPF, DKIM, and DMARC explained

The three DNS records inbox providers use to decide whether to trust your mail.

Comparison

Amazon SES vs Mailgun: which is better for email sending?

Both are infrastructure-layer email APIs. The differences come down to price, deliverability tooling, and complexity.

Comparison

Amazon SES vs Postmark: which is better for email sending?

SES optimizes for cost at scale. Postmark optimizes for transactional deliverability. Here is how to choose.

Infrastructure

Transactional vs marketing email: what is the difference?

They look similar in your inbox but have different rules, infrastructure requirements, and deliverability considerations.