Build event-driven email sequences with a visual journey builder. Trigger on real behavior, branch on conditions, wait for events, and route contacts into different paths — all without code.
Four trigger types cover every use case — from list-based drips to real-time event-driven sequences fired by your app.
Fire when a subscriber joins a list. The classic welcome series trigger — immediate, reliable, and configurable per list.
Your app fires a named event via API — meeting.booked, trial.started — and the journey starts instantly.
Trigger when a specific tag is added to a subscriber. Build segmented flows that activate based on engagement or lifecycle stage.
Drip an existing list into a sequence at a controlled rate — 100/day, 500/hour. Migrate from another ESP without reputation damage.
Connect Zapier, Make, or any tool that can POST a request. One endpoint, unlimited integration possibilities.
Fire journeys programmatically from your backend. Full REST API with subscriber context and idempotency keys.
Send a campaign email at any step. Design with the visual builder or write HTML. Personalize with subscriber fields and journey variables.
Pause the journey for a fixed duration — hours, days, or weeks. Respects subscriber timezone and your send window settings.
Wait up to N days for a subscriber to open or click a prior email. Takes the YES path if they did, NO path if they did not. True yes/no branching.
Fork contacts into different paths based on subscriber fields, event properties, or journey variables. First match wins.
Pause until a specific event occurs, then branch on match or timeout. Build gated sequences that react in real time.
Store values mid-journey and use them in conditions, branching, and email copy with {{journey.variable}} syntax.
Tag subscribers as they move through a journey. Use tags to trigger other automations or track lifecycle stage.
Fire an HTTP request at any point. Notify your CRM, update a score, trigger a Slack alert, or sync to any external system.
Divide contacts into N lanes by weight. Send different content and measure which performs better via journey analytics.
Call OpenAI, Anthropic, or a custom endpoint mid-journey. Map the response into journey variables for downstream branching.
One API call triggers any journey. Pass subscriber context, event properties, and an idempotency key.
| Feature | Aledamail | Mailchimp | Klaviyo | ActiveCampaign |
|---|---|---|---|---|
| Custom event triggers | ✓ Included | ✗ Limited | ✓ Paid plans | ✓ Paid plans |
| Multi-branch conditions | ✓ Included | ✗ No | ✓ Yes | ✓ Yes |
| Journey variables | ✓ Included | ✗ No | ✓ Limited | ✗ No |
| AI action node | ✓ Included | ✗ No | ✗ No | ✗ No |
| MCP / Claude integration | ✓ Included | ✗ No | ✗ No | ✗ No |
| Free plan | ✓ BYOS | ✓ Limited | ✓ 500 contacts | ✗ Trial only |