Connect Amazon SES, SendGrid, Mailgun, Postmark, or your own SMTP server. AledaMail provides the campaigns, automations, subscriber management, and analytics. You keep ownership of the delivery layer underneath.
An email stack has at least two distinct layers. Most bundled platforms control both and charge accordingly. AledaMail lets you bring your own delivery infrastructure and you pay for the software layer only.
BYOS is not always the right choice — but for certain teams, the reasons are substantial.
Amazon SES charges around $0.10 per 1,000 emails. At meaningful volume, the gap between BYOS delivery costs and bundled-platform costs becomes significant. BYOS gives you full cost transparency: you see the infrastructure bill separately from the software bill.
With dedicated IPs on your own account, your sending reputation belongs to you. You are not sharing IP pools with other senders on a shared platform. Warming, throttling, and reputation management are under your control.
Your Amazon SES account, your SendGrid account, your sending domains, and your reputation do not disappear if you switch marketing software. You can change the platform above the infrastructure without rebuilding the delivery layer.
BYOS makes it straightforward to configure separate sending domains for different use cases — one for marketing email, another for transactional email — with appropriate SPF, DKIM, and DMARC records per domain.
Agencies can assign separate sending infrastructure to each client. Separate sending infrastructure per client helps isolate reputation and deliverability issues between accounts. Each client's infrastructure can be billed directly to that client's own account.
If your engineering team already uses Amazon SES or SendGrid for transactional email, you can connect AledaMail to the same account. No need to create separate infrastructure for marketing email if it fits your volume and domain strategy.
Connecting your own SMTP does not mean building an email platform. AledaMail handles the entire application layer above delivery.
Import, segment, and manage contact lists. Double opt-in flows, custom fields, tagging, and list hygiene tools built in.
Drag-and-drop email builder, HTML editor, template library, scheduling, and send-time optimization.
Visual automation builder with conditional branching, event triggers, journey variables, wait steps, and multi-branch logic.
Automatic unsubscribe link injection, suppression list management, and compliance with CAN-SPAM and GDPR unsubscribe requirements.
Processes bounce and complaint feedback from your sending provider. Hard bounces are suppressed automatically. Complaint rates are tracked.
Open rates, click rates, bounces, unsubscribes, and conversion tracking per campaign. Automation performance reporting included.
A separate REST API for sending transactional messages — password resets, receipts, notifications — through the same infrastructure with separate tracking.
Visual landing page builder for signup forms, lead capture, and opt-in pages. Connect directly to subscriber lists.
Segment by subscriber properties, engagement history, custom events, tags, and journey state. Combine conditions with AND/OR logic.
AledaMail connects to the major transactional email providers and any standard SMTP server. Each provider has its own strengths for different situations.
Very low cost at scale. Part of the AWS ecosystem. Good choice if your team already runs infrastructure on AWS. Requires more configuration work upfront — sandbox removal, feedback loops, dedicated IPs are optional add-ons.
AledaMail + Amazon SES →Well-documented API with a generous free tier. Strong deliverability tooling. Good for teams that want a straightforward setup and do not want to manage raw AWS infrastructure.
AledaMail + SendGrid →Developer-focused provider with strong routing and inbound email features. Good for SaaS products that need both outbound marketing and inbound reply processing on the same infrastructure.
AledaMail + Mailgun →Focused exclusively on transactional deliverability. Strong reputation for reliable inbox placement on account notifications, password resets, and receipts. Higher per-email cost than SES but simpler to operate.
AledaMail + Postmark →AledaMail also connects to any standard SMTP server, including private mail servers, self-hosted infrastructure, and providers not listed here.
Understanding the boundary between the two layers helps you plan your infrastructure and troubleshoot issues correctly.
| Responsibility | Your sending provider | AledaMail |
|---|---|---|
| Message transport and delivery | ✓ Provider | — |
| IP infrastructure and reputation | ✓ Provider | — |
| SMTP / API submission endpoint | ✓ Provider | — |
| Bounce event feedback | ✓ Provider (webhook) | ✓ Processes and suppresses |
| Complaint feedback | ✓ Provider (feedback loop) | ✓ Tracks and suppresses |
| Dedicated IP provisioning | ✓ Provider | — |
| SPF / DKIM / DMARC setup | Configuration on your domain | ✓ Guidance and verification |
| Subscriber list management | — | ✓ AledaMail |
| Campaign creation and scheduling | — | ✓ AledaMail |
| Unsubscribe link injection | — | ✓ AledaMail |
| Suppression list management | — | ✓ AledaMail |
| Automations and journeys | — | ✓ AledaMail |
| Analytics and reporting | Delivery stats only | ✓ Full campaign analytics |
| Transactional email API | Raw send API | ✓ Template-driven REST API |
| Landing pages | — | ✓ AledaMail |
BYOS (Bring Your Own Sending infrastructure) means connecting your own email delivery provider to an email marketing platform. You supply the account with a provider like Amazon SES, SendGrid, Mailgun, or Postmark. The marketing platform — AledaMail in this case — handles everything above delivery: campaigns, automations, subscriber management, analytics, and compliance tooling.
Yes. AledaMail connects to any standard SMTP server. You configure the host, port, credentials, and sending domain once. AledaMail routes all campaign and transactional email through it. This includes Amazon SES SMTP endpoints, custom mail servers, and private infrastructure.
Amazon SES is a message delivery API — it accepts email and delivers it. It does not manage subscriber lists, build campaigns, run automations, process unsubscribes, or generate analytics. If you want to run email marketing on SES, you need a platform above it. AledaMail provides that platform while keeping your SES account under your control.
No. AledaMail handles unsubscribe link injection, suppression list management, bounce classification, and complaint tracking automatically. Your sending provider delivers the messages. AledaMail processes the compliance and deliverability signals that come back.
Yes. In agency mode, each client workspace can have its own sending server configuration. One client can use their Amazon SES account, another can use SendGrid, and another can use shared infrastructure you manage. Reputation and billing remain separate per client.
Yes, if your sending provider offers dedicated IPs. Amazon SES and SendGrid both offer dedicated IP options. You configure the dedicated IPs on your provider account. AledaMail routes through whatever infrastructure your provider account has configured.
Your sending provider account, your dedicated IPs, your sending domains, and your sender reputation remain yours. They are not tied to AledaMail. You can connect a different marketing platform to the same infrastructure without starting over.
BYOS requires more initial configuration — setting up a provider account, verifying domains, configuring feedback loops, and in some cases getting out of sandbox mode. It adds an operational layer your team needs to manage.
If you want a fully managed sending experience where the provider handles reputation, deliverability, and IP management without any configuration on your side, a bundled platform like Mailchimp or Klaviyo may be simpler to start with.
BYOS is most valuable when you have meaningful volume, need cost predictability, want infrastructure portability, or need client-level sending separation. At low volume with simple requirements, the configuration overhead may not be justified.
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